An Experienced Local PPC Company
For nearly a decade, the team at Captivate Local has offered local PPC management services that deliver effective and efficient ROI for Google Adwords and BingAds campaigns. Our team of local PPC experts are Google Adwords and Analytics certified and offer years of experience and industry insight into each of our clients paid search campaigns.
Why Invest in Local PPC Advertising?
When properly configured, optimized, and managed, local PPC advertising offers small businesses an incredibly powerful marketing tool that has the potential to drive hundreds of qualified visitors to your Website on a daily basis (depending on your budget).
Unlike traditional local SEO services that may take several months or up to a year (depending on the industry and competition), local PPC advertising can help local businesses see an increase in qualified search traffic almost instantaneously. When combined with other Google Maps marketing and SEO strategies, the effects of PPC advertising can compound the traffic potential for a local business website.
What to Expect When You Work with our Local PPC Company
When you work with Captivate Local, our local PPC company will target only the most qualified Web searchers who are looking for your product or service in your local area. At Captivate Local, we have a well-optimized process for executing our client’s campaigns:
Initial Planning & Discovery
Working closely with our clients, we conduct thorough market research for our pay per click campaigns. Starting with an in-depth discussion on targeted consumers and our client’s business objectives, we also conduct comprehensive keyword and competitive analysis to help determine the right course of action for our client’s PPC strategy.
Setup and Configuration of Local PPC Campaigns
Successful local pay per click campaigns start with a well-organized setup. At Captivate Local, we believe in constructing our client’s campaigns and Ad Groups to be hyper-focused on a small set of targeted keywords.
These Campaigns and Ad Groups are setup with efficient keyword match types and custom Ad Copy that drives users to the most relevant landing pages for the targeted search query.
We also make sure to use negative keywords and ad extensions that will enhance campaign performance for our local PPC clients. We also implement mobile specific PPC campaigns for businesses that thrive on foot traffic or buyers who live a short distance from their storefront.
Ongoing Local PPC Optimization, Reporting & Analytics
After the initial setup, our team constantly works to improve cost per clicks, conversions, and cost per acquisition metrics for our local PPC advertising clients to help them acquire the highest possible conversion rates and local paid search ROI.
We measure and analyze local PPC advertising campaigns using Google Analytics and other internet marketing tools of the trade. We also provide in-depth reporting and analytics to for our local PPC clients on a monthly or quarterly basis.
No matter the size or scope of your company, our local PPC managers can build a local PPC advertising strategy that garners maximum results for your budget.
Contact Us for a Local PPC Advertising Consultation
Interested in launching a local PPC campaign to help drive more quality local search traffic to your company’s website? Give the team at Captivate Local a call today at (404) 334-7993 or fill out the form at the right to set up a free initial consultation.