Offline events are a natural part of running a business. From conferences and tradeshows, to meetups and networking events — every month there’s a new one to contend with! Here are some ways that your business can make the most of attending, and hosting, events in your local area. Squeeze the maximum value out of event marketing by taking your strategy online, whether that’s through social media or search. Learn now to bridge the online/offline gap successfully by reflecting offline triumphs in online content. Here’s your guide to kicking things off the right way in 2018.
Dialing-in a local PPC strategy is not an easy undertaking. Google AdWords can be very complicated. And creating campaigns that actually turn a sufficient ROI can be a challenge. If you’ve tried your hand at local PPC with AdWords, then chances are you’ve experienced some struggle. To help you actualize a successful local PPC strategy, below we share several best practices to ensure you’re on the right path.
The primary focus of technical SEO is a site’s back end, namely its HTML and the things that go along with it. This stuff may seem foreign to those without technical experience, but really, it’s not all that complicated. Sometimes it just takes having a web developer or code-savvy professional on hand to help implement these strategies. Fixing errors, minimizing cumbersome code, and optimizing specific technical elements is one of the most effective yet overlooked components to gaining a competitive edge.
Now more Internet users are performing Google searches on mobile devices over PC’s and desktop computers. This underscores a significant trend that search marketers need to leverage to stay ahead of the curb. In this post, we shed light on several compelling statistics and how you can leverage these mobile search trends in 2017.
The popularity of “near me” queries as increased over 300% in the last 2 years. As such, implementing some degree of “near me” into your local SEO efforts works. And it works well, even in competitive marketplaces.
What's disruptive about PLAs popping-up in the local pack is this: Google is not showing refrigerator stores in Atlanta (like it used to,) but rather refrigerator products (associated with advertisers paying for Google Shopping Ads). Sure, there's local store info in the ads. But take another glance at the above figure. Sears Hometown Stores is owning it. So what now? Google Shopping advertisers get the unfair advantage of premium search real estate?
Now that 2017 is upon us, we're beginning to witness a lot of changes local search community. We as adaptive SEO's and local business marketers are embracing creative yet data-driven approaches to our online marketing efforts. In doing so, we reflect on insights garnered from the previous year. Some of these insights center on mobile search, user engagement, and online reputation, all of which widen the scope of a local search marketer. Below we recap on some of the more overlooked yet highly important local search insights from 2016.
Manta hosted a killer webinar with Andrew Shotland that highlighted local SEO ranking factors that matter most (or "Local Search Secrets" as the presentation titled.) In essence, Shotland outlined the best practices of local SEO while highlighting which ranking signals to invest most your efforts. If the conversation was too long for you, and you didn't listen (tl;dl), then your welcome. I've extracted what I believe to be the golden nuggets worth noting.
Among the spammiest areas in Google is the Google Maps search results for locksmiths and plumbers. To mitigate Google Maps spam in these areas, Google is now beta testing a new "advanced verification" process for locksmiths and plumbers in the San Diego region. In short, locksmiths and plumbers in this region will have to go through a more detailed Google Maps verification process. These businesses have until November 10th to complete the verification process. Failure to do so will result in their listing being removed.
There are an endless supply of articles about local SEO and how to optimize your web pages for better rankings. And yet, there's less actionable insights that specifically surround Google My Business pages and how to optimize these listings for better rankings in the Google local 3 pack.