Now more Internet users are performing Google searches on mobile devices over PC’s and desktop computers. This underscores a significant trend that search marketers need to leverage to stay ahead of the curb. In this post, we shed light on several compelling statistics and how you can leverage these mobile search trends in 2017.
Now that 2017 is upon us, we're beginning to witness a lot of changes local search community. We as adaptive SEO's and local business marketers are embracing creative yet data-driven approaches to our online marketing efforts. In doing so, we reflect on insights garnered from the previous year. Some of these insights center on mobile search, user engagement, and online reputation, all of which widen the scope of a local search marketer. Below we recap on some of the more overlooked yet highly important local search insights from 2016.