Possum is not a penalty, and sites are not being de-indexed. Rather, the Google Possum update is an adjustment to better cleanup the local SERPs and level the playing field. Captivate Local welcomes and embraces Possum for many reasons. Learn why in this recap.
On Monday, September 12, Google officially announced in a post at the Google Webmaster Central Blog that it will give AMP pages "expanded exposure" in its mobile search results. At Captivate Local, we're starting to test AMPs for certain local SEO and Google Maps marketing strategies, and we plan to cover this topic further on the blog. As Google suggests, follow #AMPlify to keep up with the news and evolution.