The primary focus of technical SEO is a site’s back end, namely its HTML and the things that go along with it. This stuff may seem foreign to those without technical experience, but really, it’s not all that complicated. Sometimes it just takes having a web developer or code-savvy professional on hand to help implement these strategies. Fixing errors, minimizing cumbersome code, and optimizing specific technical elements is one of the most effective yet overlooked components to gaining a competitive edge.
On Monday, September 12, Google officially announced in a post at the Google Webmaster Central Blog that it will give AMP pages "expanded exposure" in its mobile search results. At Captivate Local, we're starting to test AMPs for certain local SEO and Google Maps marketing strategies, and we plan to cover this topic further on the blog. As Google suggests, follow #AMPlify to keep up with the news and evolution.