Manta hosted a killer webinar with Andrew Shotland that highlighted local SEO ranking factors that matter most (or "Local Search Secrets" as the presentation titled.) In essence, Shotland outlined the best practices of local SEO while highlighting which ranking signals to invest most your efforts. If the conversation was too long for you, and you didn't listen (tl;dl), then your welcome. I've extracted what I believe to be the golden nuggets worth noting.
Getting listed on local websites to build links and citations has been one of the most essential best practices of local SEO for years. But what about for sites without local SEO focus? Do local links and citations offer value for an ecommerce store or online brand?