Among the spammiest areas in Google is the Google Maps search results for locksmiths and plumbers. To mitigate Google Maps spam in these areas, Google is now beta testing a new "advanced verification" process for locksmiths and plumbers in the San Diego region. In short, locksmiths and plumbers in this region will have to go through a more detailed Google Maps verification process. These businesses have until November 10th to complete the verification process. Failure to do so will result in their listing being removed.
On Monday, September 12, Google officially announced in a post at the Google Webmaster Central Blog that it will give AMP pages "expanded exposure" in its mobile search results. At Captivate Local, we're starting to test AMPs for certain local SEO and Google Maps marketing strategies, and we plan to cover this topic further on the blog. As Google suggests, follow #AMPlify to keep up with the news and evolution.