Posts tagged with “google maps”

Advanced Technical SEO Strategies for Local Businesses

Advanced Technical SEO Strategies
The primary focus of technical SEO is a site’s back end, namely its HTML and the things that go along with it. This stuff may seem foreign to those without technical experience, but really, it’s not all that complicated. Sometimes it just takes having a web developer or code-savvy professional on hand to help implement these strategies. Fixing errors, minimizing cumbersome code, and optimizing specific technical elements is one of the most effective yet overlooked components to gaining a competitive edge.

Google Mitigates Map Spam With Advanced Verification For Locksmiths & Plumbers

Google Map Spam: Locksmiths & Plumbers
Among the spammiest areas in Google is the Google Maps search results for locksmiths and plumbers. To mitigate Google Maps spam in these areas, Google is now beta testing a new "advanced verification" process for locksmiths and plumbers in the San Diego region. In short, locksmiths and plumbers in this region will have to go through a more detailed Google Maps verification process. These businesses have until November 10th to complete the verification process. Failure to do so will result in their listing being removed.

Google My Business SEO: Improve Your Local 3 Pack Position

Improve Google My Business Local Maps Listings
There are an endless supply of articles about local SEO and how to optimize your web pages for better rankings. And yet, there's less actionable insights that specifically surround Google My Business pages and how to optimize these listings for better rankings in the Google local 3 pack.

Google Maps Marketing: Optimization Beyond The Local 3-Pack

Google Maps Optimization Beyond Local 3-Pack
There’s big misconception about what defines Google Maps marketing. “Google Maps marketing” is used mostly in reference to the local “3-pack” listings associated with the Google Maps snippet. These competitive listings provide prime marketing real estate for all types of businesses. Although the 3-pack is probably the most coveted means of search visibility, Google Maps marketing involves much more.

Local SEO Strategies to Increase Your Company’s Search Visibility

Local SEO Strategies Increase Search Visibility

Most smart local business marketers understand the necessity of not only attracting  local customers, but also cultivating a positive local reputation to succeed. In today’s digital age, the first stop for many consumers is Google search. Ensuring that your business is well-positioned in the Google local search results is essential to attract new customers, establish an online reputation, and leverage a local competitive advantage.

Local search engine optimization (SEO) is the practice of optimizing your business’ web presence in local search results. While not all of these strategies are focal to local SEO, each of these strategies can help increase your company’s search visibility

Keyword Optimize Your Site

local seo strategiesFor those experienced in local SEO best practices, keyword optimization is a no-brainer. If you want to attract customers in your local area, you should be sure to optimize your website with geographic modifiers based on your business’ location.

For example if you operate a small business that offers local search marketing services in Atlanta, GA, you might optimize your website for the keyword phraseAtlanta SEO Agency to establish proper keyword and geographic relevancy.

Analyze Your Local SEO Competition

Conduct a thorough assessment of your local marketplace as well as an evaluation of what keywords (if any) your local competitors are optimizing their websites for. Assessing your competitors’ local SEO strategies can provide invaluable insights into how you better optimize your site. Analyzing your local competition can also provide a barometer of what NOT to do when optimizing your website for local organic SEO.

Create Local Business Listings

Google, Bing, and Yahoo! offer  free local business listings that you can establish (and optimize) for the benefit of local search SEO. Your local business listings contribute to greater visibility in local searches on specific keyword targets associated with your company.

In addition to creating local business listing for search engine visibility, getting listed aids in building an array of online citations for your business, which are also Google local ranking factors in the 3-pack. We suggest creating profiles on sites like Yelp, YP, Merchant Circle, Superpages, Manta, etc. to help validate your business and boost your company’s search rankings.

Earn Positive Reviews on Local Business Listings

Particularly with respect to your business’s Google listing, earning customer reviews influence both SEO and your the local online reputation of your brand. In addition to Google, pointing happy customers to your Yelp, Facebook, LinkedIn, and Yahoo! listings offer greater credibility with the search engines.

Local SEO Service

Although Living Light Massage is ranked at the bottom of the Google Local 3-Pack, the 5 reviews and 4.8 average rating helps its listing stand out from competitors.

Getting your customers to leave reviews can be as easy as just asking, but don’t be afraid to get creative and establish certain discounts in return – their effort can be worth incentives for some business looking to employ a review generation program. In the example of above, review generation can be a pivotal strategy for Google Maps marketing, especially when your business ranks under your competitors.

Leverage Local PPC Advertising

Local Pay Per Click (PPC) advertising using Google AdWords and Bing AdCenter is one of the most effective and efficient means of driving highly-qualified search traffic. Local PPC ads can be precisely-targeted to only local search engine users in your area. Because local PPC advertising only reaches people you’re targeting, it provides a high success rate and return on investment.

Engage Local Users on Social Media

Social media platforms are a great tool that can help increase the brand impressions for your small business. Sites like Facebook, Twitter, Google+, LinkedIn, and Pinterest can help your web content go viral and in turn increase the link popularity of your website and your business.

Establishing a social media presence and actively engaging with users is easy, and creating accounts is 100% free on most of these platforms. Like all social media outlets, staying active and engaging other users is key to a successful strategy that will help fuel local SEO and search marketing as a whole.

These local SEO strategies can provide a great starting point for your local search marketing strategy and can greatly benefit the overall success of your organic search optimization efforts.