There’s big misconception about what defines Google Maps marketing. “Google Maps marketing” is used mostly in reference to the local “3-pack” listings associated with the Google Maps snippet. These competitive listings provide prime marketing real estate for all types of businesses. Although the 3-pack is probably the most coveted means of search visibility, Google Maps marketing involves much more.
On Monday, September 12, Google officially announced in a post at the Google Webmaster Central Blog that it will give AMP pages "expanded exposure" in its mobile search results. At Captivate Local, we're starting to test AMPs for certain local SEO and Google Maps marketing strategies, and we plan to cover this topic further on the blog. As Google suggests, follow #AMPlify to keep up with the news and evolution.