Among the spammiest areas in Google is the Google Maps search results for locksmiths and plumbers. To mitigate Google Maps spam in these areas, Google is now beta testing a new "advanced verification" process for locksmiths and plumbers in the San Diego region. In short, locksmiths and plumbers in this region will have to go through a more detailed Google Maps verification process. These businesses have until November 10th to complete the verification process. Failure to do so will result in their listing being removed.
Possum is not a penalty, and sites are not being de-indexed. Rather, the Google Possum update is an adjustment to better cleanup the local SERPs and level the playing field. Captivate Local welcomes and embraces Possum for many reasons. Learn why in this recap.
Late last August, Google updated its rules for Local Business's use of review rich snippets. Parallel to its release of the critic review snippet extension, Google's new rules for review rich snippets are significantly different than those that were previously in place. In essence, the new rules help to ensure the legitimacy of local business reviews (tightening-up control over potentially fake reviews.)