After more than a year of ongoing experimentation and testing, Google has finally started migrating sites that apply the mobile usability best practices. Before, Google's search engine algorithm typically relied upon the desktop version of a page's content. This quickly became an issue with the uprise in mobile Internet use, as the desktop version of a page can often be vastly different from the mobile version. Learn more.
The primary focus of technical SEO is a site’s back end, namely its HTML and the things that go along with it. This stuff may seem foreign to those without technical experience, but really, it’s not all that complicated. Sometimes it just takes having a web developer or code-savvy professional on hand to help implement these strategies. Fixing errors, minimizing cumbersome code, and optimizing specific technical elements is one of the most effective yet overlooked components to gaining a competitive edge.