Posts tagged with “local search”

Google Local Pack Now Polluted with Product Ads

Google Shopping Local Pack Product Ads
What's disruptive about PLAs popping-up in the local pack is this: Google is not showing refrigerator stores in Atlanta (like it used to,) but rather refrigerator products (associated with advertisers paying for Google Shopping Ads). Sure, there's local store info in the ads. But take another glance at the above figure. Sears Hometown Stores is owning it. So what now? Google Shopping advertisers get the unfair advantage of premium search real estate?

5 Local Search Insights from 2016 Not to Overlook

local search 2016
Now that 2017 is upon us, we're beginning to witness a lot of changes local search community. We as adaptive SEO's and local business marketers are embracing creative yet data-driven approaches to our online marketing efforts. In doing so, we reflect on insights garnered from the previous year. Some of these insights center on mobile search, user engagement, and online reputation, all of which widen the scope of a local search marketer. Below we recap on some of the more overlooked yet highly important local search insights from 2016.

Google Maps Marketing: Optimization Beyond The Local 3-Pack

Google Maps Optimization Beyond Local 3-Pack
There’s big misconception about what defines Google Maps marketing. “Google Maps marketing” is used mostly in reference to the local “3-pack” listings associated with the Google Maps snippet. These competitive listings provide prime marketing real estate for all types of businesses. Although the 3-pack is probably the most coveted means of search visibility, Google Maps marketing involves much more.