After more than a year of ongoing experimentation and testing, Google has finally started migrating sites that apply the mobile usability best practices. Before, Google's search engine algorithm typically relied upon the desktop version of a page's content. This quickly became an issue with the uprise in mobile Internet use, as the desktop version of a page can often be vastly different from the mobile version. Learn more.
Offline events are a natural part of running a business. From conferences and tradeshows, to meetups and networking events — every month there’s a new one to contend with! Here are some ways that your business can make the most of attending, and hosting, events in your local area. Squeeze the maximum value out of event marketing by taking your strategy online, whether that’s through social media or search. Learn now to bridge the online/offline gap successfully by reflecting offline triumphs in online content. Here’s your guide to kicking things off the right way in 2018.
The popularity of “near me” queries as increased over 300% in the last 2 years. As such, implementing some degree of “near me” into your local SEO efforts works. And it works well, even in competitive marketplaces.
Now that 2017 is upon us, we're beginning to witness a lot of changes local search community. We as adaptive SEO's and local business marketers are embracing creative yet data-driven approaches to our online marketing efforts. In doing so, we reflect on insights garnered from the previous year. Some of these insights center on mobile search, user engagement, and online reputation, all of which widen the scope of a local search marketer. Below we recap on some of the more overlooked yet highly important local search insights from 2016.
Manta hosted a killer webinar with Andrew Shotland that highlighted local SEO ranking factors that matter most (or "Local Search Secrets" as the presentation titled.) In essence, Shotland outlined the best practices of local SEO while highlighting which ranking signals to invest most your efforts. If the conversation was too long for you, and you didn't listen (tl;dl), then your welcome. I've extracted what I believe to be the golden nuggets worth noting.
Possum is not a penalty, and sites are not being de-indexed. Rather, the Google Possum update is an adjustment to better cleanup the local SERPs and level the playing field. Captivate Local welcomes and embraces Possum for many reasons. Learn why in this recap.
On Monday, September 12, Google officially announced in a post at the Google Webmaster Central Blog that it will give AMP pages "expanded exposure" in its mobile search results. At Captivate Local, we're starting to test AMPs for certain local SEO and Google Maps marketing strategies, and we plan to cover this topic further on the blog. As Google suggests, follow #AMPlify to keep up with the news and evolution.
Late last August, Google updated its rules for Local Business's use of review rich snippets. Parallel to its release of the critic review snippet extension, Google's new rules for review rich snippets are significantly different than those that were previously in place. In essence, the new rules help to ensure the legitimacy of local business reviews (tightening-up control over potentially fake reviews.)
Getting listed on local websites to build links and citations has been one of the most essential best practices of local SEO for years. But what about for sites without local SEO focus? Do local links and citations offer value for an ecommerce store or online brand?
The art of local SEO is constantly progressing with new tactics and techniques spawning every year. And yet, there are certain processes and platforms that remain relevant in optimizing a business's local search presence. The strategies outlined below have been considered local SEO best practices for last 5+ years, and we expect them to remain that way for many years to come.