After more than a year of ongoing experimentation and testing, Google has finally started migrating sites that apply the mobile usability best practices. Before, Google's search engine algorithm typically relied upon the desktop version of a page's content. This quickly became an issue with the uprise in mobile Internet use, as the desktop version of a page can often be vastly different from the mobile version. Learn more.
Now more Internet users are performing Google searches on mobile devices over PC’s and desktop computers. This underscores a significant trend that search marketers need to leverage to stay ahead of the curb. In this post, we shed light on several compelling statistics and how you can leverage these mobile search trends in 2017.
On Monday, September 12, Google officially announced in a post at the Google Webmaster Central Blog that it will give AMP pages "expanded exposure" in its mobile search results. At Captivate Local, we're starting to test AMPs for certain local SEO and Google Maps marketing strategies, and we plan to cover this topic further on the blog. As Google suggests, follow #AMPlify to keep up with the news and evolution.