The popularity of “near me” queries as increased over 300% in the last 2 years. As such, implementing some degree of “near me” into your local SEO efforts works. And it works well, even in competitive marketplaces.
Now that 2017 is upon us, we're beginning to witness a lot of changes local search community. We as adaptive SEO's and local business marketers are embracing creative yet data-driven approaches to our online marketing efforts. In doing so, we reflect on insights garnered from the previous year. Some of these insights center on mobile search, user engagement, and online reputation, all of which widen the scope of a local search marketer. Below we recap on some of the more overlooked yet highly important local search insights from 2016.