Manta hosted a killer webinar with Andrew Shotland that highlighted local SEO ranking factors that matter most (or "Local Search Secrets" as the presentation titled.) In essence, Shotland outlined the best practices of local SEO while highlighting which ranking signals to invest most your efforts. If the conversation was too long for you, and you didn't listen (tl;dl), then your welcome. I've extracted what I believe to be the golden nuggets worth noting.
The art of local SEO is constantly progressing with new tactics and techniques spawning every year. And yet, there are certain processes and platforms that remain relevant in optimizing a business's local search presence. The strategies outlined below have been considered local SEO best practices for last 5+ years, and we expect them to remain that way for many years to come.