Now more Internet users are performing Google searches on mobile devices over PC’s and desktop computers. This underscores a significant trend that search marketers need to leverage to stay ahead of the curb. In this post, we shed light on several compelling statistics and how you can leverage these mobile search trends in 2017.
Late last August, Google updated its rules for Local Business's use of review rich snippets. Parallel to its release of the critic review snippet extension, Google's new rules for review rich snippets are significantly different than those that were previously in place. In essence, the new rules help to ensure the legitimacy of local business reviews (tightening-up control over potentially fake reviews.)